Julie Vargas is vice president and general manager of Identification Solutions for Avery Dennison Corporation. She was appointed to this position on March 6, 2024 after serving as vice president and general manager, North America for Identification Solutions since 2021.
In this role, Julie is responsible for worldwide leadership of and strategy for the Identification Solutions Division, focused on building partnerships and solutions at the intersection of physical and digital within the Food, Retail and Logistics industries. She oversees the core business functions for the division, including operations, marketing, finance, human resources, communications, legal, and information technology.
Prior to joining Avery Dennison in 2011, Julie led product and business development for interactive RFID experiences in Latin America and was a senior analyst at Coach, where she helped launch the buy online/pick up in-store program. Julie has shared her expertise at global events, including SXSW, NRF, the Economist Feeding the Future, Fast Company Innovation Festival, Greenbiz VERGE, the GS1 Digital Convergence Forum, PI Apparel, RFID Journal, the Internet of Things Summit, and Label Summit Latin America.
Julie earned her Bachelor’s Degree in Languages from the University of North Carolina at Chapel Hill.
